When designing, space is everything! Before you start to design your peice, you must decide which format to use. Format has two main concepts. The first is what the actual dimensions of the piece is and how the area of the piece is taken up. The second is how is the piece going to be displayed or make it so that the piece can be displayed in different ways. Once you decide on the format, you now must decide how you want to use your space. There are three main types of space you will work with; positive space, negative space, and illusionary space. Positive space is any object in the piece that seems to be the most important. Basically, where your eye is drawn to. Negative space is the exact opposite. It is usually the background or the not so important objects in the piece. Illusionary space is the creation of a two dimensional peice having a three dimensional look through the use of depth. This type of space can be created multiple ways. If you take two objects that are the same size, the object farther away from the viewer will look smaller than the one closer to the viewer. When you take two objects and you put one lower in the image and one higher, the lower object will seem closer to the viewer. With objects that vary in brightness, the object in the distance will be darker than the object that is closer. If focus of objects are the difference in them, the one with the sharper focus will appear closer to the viewer than the other object. Here are some examples:
With this picture the positive space is only the inner picture frame and it’s contents. This is because the inner picture frame is the main object and what the eye first gets brought to when looking at this image.
In this photo, the black background and the dark blue shadow of the dancers at the bottom of the image is considered to be negative space. The black in between the legs of the dancers and at the middle of the image is also negative space.
This photo is a perfect example of illusionary space. The five balls at the bottom of the picture appear closer due to the fact they are lighter in color, located lower on the image, and bigger. The five balls at the middle of the picture appear the farthest away to being darker in color, located higher on the image, and smaller. The white and blue lines start at the edges of the photo, where they are closest, and work their way to the middle of the photo, where they are farthest away.
Space is found in all images, whether it is an advertisement, a work of an artist, or just a designers work.